15VMM – Publishing and Media Trade Management | Master

Course of studies number
15VMM
Version: 1
Study programme
Publishing and Media Trade Management | Master
Verlags- und Handelsmanagement | Master
Faculty
FIM-GW: Geisteswissenschaftliche Medienstudiengänge - Fakultät Informatik und Medien
Degree
Master
First matriculation
2015
Status
Aktiv
Standard period of study in semesters
4 Semester
Required credits
120
Mode of Studying
Can be studied full-time
Study model
No information
Suitable for studying abroad
No information
Study programme supervisor

Prof. Dr. phil. Heiko Hartmann
heiko.hartmann@htwk-leipzig.de
Teasertext

Diesen Studiengang finden Sie unter www.htwk-leipzig.de/vmm.
© Modulux (Version 4.1)
Structure unit/ moduleECTSSemester hours per week (L/S/E/P)
Examinations
1. Sem.2. Sem.3. Sem.4. Sem.
Media Markets  
Medienmärkte
G627.1 (15VMM1100 (1.FS,PF)) Compulsory module
5.000/3/0/0
PR
Market Research  
Marktforschung
G304.1 (15VMM1200 (1.FS,PF)) Compulsory module
5.000/2/0/0
PF
Media Theory  
Medientheorie
I856.1 (15VMM1300 (1.FS,PF)) Compulsory module
5.004/0/0/0
PK
Human Resource Management  
Personal- und Innovationsmanagement
G546.1 (15VMM1500 (1.FS,PF)) Compulsory module
5.002/2/0/0
PF
Media Trade Marketing  
Handelsmarketing und E-Commerce
G915.1 (15VMM1600 (1.FS,PF)) Compulsory module
5.001/2/0/0
PR
Product and Publishing Programme Management  
Produkt- und Programmpolitik
G785.1 (15VMM2200 (2.FS,PF)) Compulsory module
10.00
Content Management and Digital Business Models  
Content Management und digitale Geschäftsmodelle
G676 Compulsory module
5.000/2/0/1
PP
Calculation in Publishing Houses  
Kalkulation in Buchverlagen
G757.1 (15VMM2100 (2.FS,PF)) Compulsory module
5.001/0/1/0
PK
Investment and Financing  
Investition und Finanzierung
W869.1 (15VMM2300 (2.FS,PF)) Compulsory module
5.002/2/0/0
PK
Strategic Business Management and Management Accounting  
Strategische Unternehmensführung und Controlling
G526.1 (15VMM2400 (2.FS,PF)) Compulsory module
5.002/2/0/0
PK
Distribution and Selling of Media Products  
Distribution von Medienprodukten
G135.1 (15VMM1400 (1.FS,PF)) Compulsory module
5.002/2/0/0
PM 1
International Rights Management, Licensing and Content Syndication  
International Rights Management, Licensing and Content Syndication
G281.1* (15VMM3100 (3.FS,PF)) Compulsory module
5.002/1/0/0
PF 1
Pricing for Media Products  
Preismanagement in Medienunternehmen
G495.1 (15VMM3200 (3.FS,PF)) Compulsory module
5.003/0/0/0
PK
Management of Publishing Processes / Software in the Publishing Industry  
Digitales Workflow-Management
G697.1 (15VMM3300 (3.FS,PF)) Compulsory module
5.000/2/0/0
PC
Setting up and Managing a Company  
Gründungsmanagement
G467.1 (15VMM3400 (3.FS,PF)) Compulsory module
5.000/3/0/0
PH
Marketing Management  
Marketingmanagement
W424.1* (15VMM3500 (3.FS,PF)) Compulsory module
5.002/1/0/0
PH
PP
Master's Thesis  
Mastermodul
G270.1* (15VMM9010 (4.FS,PF)) Compulsory module
30.00
Wahlpflicht  
You have to choose at least 1 modules.
5    
Total semester hours per week (SWS) per semester:
Total ECTS credits per semester:
1 - The examination must be passed with at least "sufficient" (4.0).
2 - Not graded examination that must be passed.
3 - Tested in English language.
PC - Prüfung am ComputerPF - Prüfung Fall- oder FeldstudiePH - Prüfung HausarbeitPJ - Prüfung ProjektarbeitPK - Prüfung KlausurarbeitPM - Prüfung mündliches FachgesprächPP - Prüfung PräsentationPR - Prüfung ReferatSWS - Semesterwochenstunde