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Introduction to Booktrade and Publishing Management Einführung Buchhandel/Verlagswirtschaft G391.1* (15BVB1100 (1.FS,PF)) Compulsory module | 10.00 | 4/2/0/0 PVR PM 20 min.
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Academic Skills Wissenschaftskompetenz G587.1* (15BVB1200 (1.FS,PF)) Compulsory module | 5.00 | 0/3/1/0 PH 4 wk.
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Introduction to Business Administration Allgemeine Betriebswirtschaftslehre W342.1* (17BMB1400 (1.FS,PF)) Compulsory module | 5.00 | 2/2/0/0 PK 90 min.
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Business Mathematics and Statistics Wirtschaftsmathematik und Statistik N823.1* (15BVB1400 (1.FS,PF)) Compulsory module | 5.00 | 2/2/0/0 PK 90 min.
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Electronic Publishing I Elektronisches Publizieren I C718.1* (15BVB1500 (1.FS,PF)) Compulsory module | 5.00 | | | | | | |
| (2.00) | 2/0/0/0 PK 50% 90 min.
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XML- und HTML5-basierte Publikationstechniken | (3.00) | 2/0/2/0 PK 50% 90 min.
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Introduction to Economics Allgemeine Volkswirtschaftslehre W638.1* (15BVB2100 (2.FS,PF)) Compulsory module | 5.00 | | 4/0/0/0 PK 90 min.
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Retail and Wholesale Management Handelsbetriebslehre G622.1* (15BVB2200 (2.FS,PF)) Compulsory module | 5.00 | | 2/0/0/0 PK 90 min.
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Accounting Buchführung W137.1* (15BVB2300 (2.FS,PF)) Compulsory module | 5.00 | | 3/0/0/0 PK 90 min.
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Marketing I: Principles of Marketing Marketing I: Marketing-Grundlagen W420.1* (15BVB2400 (2.FS,PF)) Compulsory module | 5.00 | | | | | | |
| (3.00) | | 2/0/0/0 PK 1 66.67% 90 min.
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ESP (English for Special Purposes) I for Bookselling and Publishing | (2.00) | | 0/2/0/0 PK 1,3 33.33% 90 min.
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Electronic Publishing II Elektronisches Publizieren II C683.1* (15BVB2500 (2.FS,PF)) Compulsory module | 5.00 | | | | | | |
Kommunikations- und Netzwerktechnik | (2.00) | | 0/1/1/0 PK 1 50% 90 min.
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Konzeption von Elektronischen/Social Media-Publikationen | (3.00) | | 0/3/0/0 PP 1 50% 60 min.
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English for Special Purposes II for Bookselling and Publishing ESP (English for Special Purposes) II for Bookselling and Publishing F176.1 (15BVB3200 (3.FS,PF)) Compulsory module | 5.00 | | | 0/2/0/0 PP 1,3 50% 20 min. PK 1,3 50% 90 min.
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Cost Accounting Kosten- und Leistungsrechnung G486.1* (15BVB3300 (3.FS,PF)) Compulsory module | 5.00 | | | 4/0/0/0 PK 90 min.
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Management Accounting Controlling G470.1* (15BVB3400 (3.FS,PF)) Compulsory module | 5.00 | | | 0/2/0/0 PK 90 min.
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Marketing II: Media Marketing Marketing II: Medienmarketing G434.1* (15BVB3500 (3.FS,PF)) Compulsory module | 5.00 | | | 2/0/0/0 PK 90 min.
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Publishing Processes Publikationsprozesse G839.1* (15BVB3100 (3.FS,PF)) Compulsory module | 10.00 | | | | | | |
| (5.00) | | | 2/2/0/0 PK 50% 90 min.
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| (5.00) | | | | 0/2/0/0 PH 50% 4 wk.
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Media Trade Management Medienhandelsmanagement W260.1* (15BVB4100 (4.FS,PF)) Compulsory module | 5.00 | | | | 0/2/0/0 PH 50% 4 wk. PP 50% 30 min.
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Supply Chain Management and International Business Supply Chain Management and International Business W139.1 (15BVB4200 (4.FS,PF)) Compulsory module | 5.00 | | | | 0/2/0/0 PK 1,3 50% 90 min. PP 1,3 50% 20 min.
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Institutional and Functional Distribution Institutionelle und funktionelle Distribution G190.1* (15BVB4300 (4.FS,PF)) Compulsory module | 5.00 | | | | 2/1/1/0 PP 30 min.
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Media Law Recht in Medienunternehmen I323.1* (17BMB4400 (4.FS,PF)) Compulsory module | 5.00 | | | | 3/2/0/0 PK 90 min.
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Internship Praxisphase G233.1* (15BVB5100 (5.FS,PF)) Compulsory module | 30.00 | | | | | | |
| (25.00) | | | | | X PVH
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| (5.00) | | | | | 0/2/0/0 PP 2 30 min.
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Communication and Media Kommunikation und Medien I590.1* (15BVB6100 (6.FS,PF)) Compulsory module | 5.00 | | | | | | 2/0/0/0 PK 90 min.
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Key Qualification Schlüsselqualifikationen I248.1 (Themenfeld 6: Schlüsselqualifikationen und Wahlpflichtfeld V (im Studiengang MUB)) Compulsory module | 5.00 | | | | | | |
| (1.00) | | | | | | X TB 2
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Modul "Schlüsselqualifikation" | (4.00) | | | | | | X TB 1
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Bachelor's Thesis Bachelormodul G968.1* (15BVB9010 (6.FS,PF)) Compulsory module | 15.00 | | | | | | |
| (12.00) | | | | | | X PH 9 wk.
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| (3.00) | | | | | | 0/1/0/0 PP 2 20 min.
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Studienschwerpunkte Die Studierenden können sich für einen Studienschwerpunkt entscheiden und belegen die dazugehörigen vier Module. Entscheiden sich Studierende nicht für einen Studienschwerpunkt, können sie frei vier Module aus dem Wahlpflichtbereich wählen. You have to choose at least 4 modules. | 2#5,3#5,4#5,6#5 | | | | | | |
Studienschwerpunkt Buchhandelsmanagement | | | | | | | |
Booktrade Management 1 Buchhandelsmanagement 1 G377.1 (15BVB7110 (2.FS,WP)) Compulsory elective module | 5.00 | | 0/1/2/0 PF 1 12 wk.
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Booktrade Management 2 Buchhandelsmanagement 2 G343.1 (15BVB7120 (3.FS,WP)) Compulsory elective module | 5.00 | | | 0/1/2/0 PP 1 20 min.
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Booktrade Management 3 Buchhandelsmanagement 3 G399.1 (15BVB7130 (4.FS,WP)) Compulsory elective module | 5.00 | | | | 0/1/2/0 PJ 1 14 wk.
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Booktrade Management 4 Buchhandelsmanagement 4 G844.1 (15BVB7140 (6.FS,WP)) Compulsory elective module | 5.00 | | | | | | 0/1/2/0 PP 1 20 min.
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Studienschwerpunkt Kommunikationsmanagement | | | | | | | |
Communication Management 1 Kommunikationsmanagement 1 G855.1 (15BVB7210 (2.FS,WP)) Compulsory elective module | 5.00 | | 0/1/2/0 PF 1 12 wk.
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Communication Management 2 Kommunikationsmanagement 2 G880.1 (15BVB7220 (3.FS,WP)) Compulsory elective module | 5.00 | | | 0/1/2/0 PP 1 20 min.
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Communication Management 3 Kommunikationsmanagement 3 G328.1 (15BVB7230 (4.FS,WP)) Compulsory elective module | 5.00 | | | | 0/1/2/0 PJ 1 14 wk.
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Communication Management 4 Kommunikationsmanagement 4 G895.1 (15BVB7240 (6.FS,WP)) Compulsory elective module | 5.00 | | | | | | 0/1/2/0 PP 1 20 min.
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Studienschwerpunkt Pressemanagement | | | | | | | |
Newspaper and Periodical Management 1 Pressemanagement 1 G121.1 (15BVB7410 (2.FS,WP)) Compulsory elective module | 5.00 | | 0/1/2/0 PF 1 12 wk.
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Newspaper and Periodical Management 2 Pressemanagement 2 G255.1 (15BVB7420 (3.FS,WP)) Compulsory elective module | 5.00 | | | 0/1/2/0 PP 1 20 min.
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Newspaper and Periodical Management 3 Pressemanagement 3 G402.1 (15BVB7430 (4.FS,WP)) Compulsory elective module | 5.00 | | | | 0/1/2/0 PJ 1 14 wk.
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Newspaper and Periodical Management 4 Pressemanagement 4 G114.1 (15BVB7440 (6.FS,WP)) Compulsory elective module | 5.00 | | | | | | 0/1/2/0 PP 1 20 min.
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Studienschwerpunkt Veranstaltungsmanagement | | | | | | | |
Event Management 1 Veranstaltungsmanagement 1 G604.1 (15BVB7310 (2.FS,WP)) Compulsory elective module | 5.00 | | 0/1/2/0 PF 1 12 wk.
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Event Management 2 Veranstaltungsmanagement 2 G125.1 (15BVB7320 (3.FS,WP)) Compulsory elective module | 5.00 | | | 0/1/2/0 PP 1 20 min.
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Event Management 3 Veranstaltungsmanagement 3 G841.1 (15BVB7330 (4.FS,WP)) Compulsory elective module | 5.00 | | | | 0/1/2/0 PJ 1 14 wk.
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Event Management 4 Veranstaltungsmanagement 4 G581.1 (15BVB7340 (6.FS,WP)) Compulsory elective module | 5.00 | | | | | | 0/1/2/0 PP 1 20 min.
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Total semester hours per week (SWS) per semester: | | | | | | |
Total ECTS credits per semester: | | | | | | |